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    Juju Supply Launches

    December 01, 2016

    Juju Supply Co. 

    A Collection Of Jewelry, Touchstones And Totems 

    For Focusing Good Energy, Rallying The Spirit, Harnessing Hope, And Powering Through

    NEW YORK, NEW YORK | December, 2016Juju Supply Co., a Jewelry Collection infused with meaning that reflects personal intention, focusing on the mind, body and spirit officially launches today. Founded by a pair of lifelong friends, Casey Benjamin and Jonathan Singer, who reconnected in the wake of cancer and simultaneously the throes of divorce, were always trading crystals, amulets, talisman to lift each other’s morale. 

    Dormant for 8 years, Casey’s cancer returned with a vengeance in 2015, forcing her into a fight for her life. While undergoing treatment at Memorial Sloan Kettering, the charms and totems Casey wore around her neck and wrist during treatment became armor — empowering her in the face of debilitating chemo. Realizing that incidental objects could be transformed into touchstones when chosen with intention, the idea for Juju Supply Co. was born, with Jon by her side. 

    “There’s power in the jewelry you wear every day— the power to remind you of who are and who you want to be, of where you’re going and where you’ve been, of the people you love, and the protection, tranquility, and support they offer,” says Benjamin. “We’re eager about the opportunity to bring a collection of jewelry that we are so deeply passionate about to the marketplace,” adds Co-Founder, Jonathan Singer.

    “No matter what we are going through, everyone could use a little good juju,” the Co-Founders conclude.

    The debut collection includes charms, crystals, necklaces, rings and bangles in silk, gold, indigo leather, dirty brass and semi-precious stones – categorized into collections of compassion, healing, protection, fresh starts and tranquility. 

    At the core, Juju Supply Co. introduces its signature Jangle, a customized grouping of three supercharged charms, including a meaningful Crystal, The Juju Ring, and a symbolic Charm, which hang on an 18 karat gold ball chain, indigo leather or silk. Whether a customer is beginning a new chapter, or facing a time of emotional struggle, each layer of their jangle can be personalized, featuring options such as The Healing Heart Jangle, The Fresh Start Jangle, or The Protection Jangle, to name a few.

    The line also offers an assortment of symbolic jewelry including Intention Bracelets and one-of-a-kind Intention Rings. Self-sourced in India, the stone’s inherent qualities can help protect, manifest, or heal. Each ring is set in either rose gold or 18 karat gold and includes pink sapphires, tear drop emeralds, rubies, sunset sapphires, and rainbow moonstones. 

    As a thoughtful token of support and gesture of solidarity for any cancer patient, survivor or caregiver, Juju Supply Co. has created an exclusive 18 Karat Gold Memorial Sloan Kettering logo pendant, and will donate 10% of all sales from this style, as well as all styles from the Healing Collection, to The Society of Memorial Sloan Kettering to fund cancer research and patient care initiatives. 

    Retail prices range from $45-$2,075 and will be available direct to consumer on www.jujusupply.com.

    About Juju Supply Co. :  Launched in 2016, Juju Supply Co. is a Jewelry Collection infused with meaning that reflects personal intention, focusing on the mind, body and spirit. Founded by a pair of lifelong friends, Casey Benjamin and Jonathan Singer, reconnected in the wake of cancer and simultaneously the throes of divorce.  While Casey was undergoing treatment at Memorial Sloan Kettering, the charms and totems she wore around her neck and wrist during treatment became armor — empowering her in the face of debilitating chemo. Realizing that incidental objects could be transformed into touchstones when chosen with intention, the idea for Juju Supply Co. was born. 

    The debut collection includes charms, crystals, necklaces, rings and bangles in silk, gold, indigo leather, dirty brass and semi-precious stones – categorized into collections of compassion, healing, protection, fresh starts and tranquility.

    Juju Supply Co. proudly partners with The Society of Memorial Sloan Kettering Cancer Center, donating 10% of all sales from the exclusive 18 Karat Gold Memorial Sloan Kettering logo pendant, as well as all styles from the Healing Collection, to support cancer research and patient care initiatives. 

     

     

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